The Airtel Pitch Jingle

When we heard a pitch for Airtel was in the building, we knew one thing from the start. It’s Airtel. We need a jingle. After countless tries by many of us, I came up with this 24 hours before the pitch. We built on it and got a music director to record it in one night. The rest is history. The Brief: Get more people to switch from feature phones to smartphones.